Overview.

Eric Lonergan, an extremely clever economist, required a website to accompany the launch of his book, Money. He wanted a creative, rather than commercial approach, and we liaised closely to achieve this with Eric and his wife, Jo, who is also a talented writer and editor. Lindsay came up with unusual and striking visuals, such as the compelling image of blood, above, which was used to illustrate a theory that paying for blood donations would lead to a reduction in the amount donated. Catherine provided advice on structuring the content, and Eric supplied all the text. The process was enjoyable and creatively fruitful, and we are all delighted with the results.

Website.

Provocative imagery matched the themes explored in Eric’s book.
View the website…