Overview.

Jersey Royals are the UK’s favourite new potato and gobbled up by gourmets who enjoy their unique flavour and texture. Lindsay was commissioned to design and produce consumer ads, trade ads and point of sale material to coincide with their short on-sale season. The focus of this campaign was on the unique heritage of these special little spuds. The images were shot by celebrated photographer David Montgomery, who is more usually associated with portraits, rather than potatoes (eg the Queen, Andy Warhol, Jimi Hendrix and so on…).

Press adverts

These adverts ran in a range of consumer publications during the growing season.

Point of sale material

Point of sale material was designed for the supermarkets, including a dibber (to stick into piles of the potatoes), shelf wobbler, posters and window stickers.