Overview.
We were approached and asked whether we would be interested in creating the branding and website for a new GP collaborative for the Isle of Wight. Of course we were!
Identity
Lindsay created the logo – the bright overlapping circles symbolise the relationships between GPs, the NHS Trust, and Clinical Commissioning Group.
Website.
We were all keen to avoid a corporate ‘NHS’ look, so we introduced strong images, striking graphics and devices such as the escalating number feature at the bottom of the homepage. We set up a private members’ only area, with content that can only be accessed by members of the collaborative.
