Overview.

The Isle of Wight Bus and Coach Museum wanted to attract more families to their brilliant attraction in Ryde.

We worked closely with their team of volunteers to create an informative and entertaining souvenir guide, showcasing the vintage vehicles at the Museum.

We also created a leaflet, in a funked-up retro style, showing off the Museum’s most popular buses. This also promoted the cafe (which is based on a bus), and annual membership.

Identity.

We used vibrant colours, appealing imagery and fun slogans with a retro twist. For example, the team wanted to stress that this is an all-weather attraction, so we came up with: ‘Rain or shine, you’ll have a good time!’

Leaflet.